Every conversation, digital interaction, and data point is telling you something. Thomas Marketing Solutions is built on the discipline of hearing what the data says — then honing the message and delivering it with strategic precision.
Raffensperger and Jones are in a dogfight for the second runoff spot — and the polls can't see it.
Every public poll in the 2026 Georgia Republican gubernatorial primary has Raffensperger in third place at 12–14%. Every major pollster is wrong — not because of bad intentions, but because of a structural blind spot in how they define the likely voter universe for an open primary.
Those polls are missing something hiding in plain sight: nearly 19,400 modeled Democrats have already pulled a Republican ballot in early voting. These are not MAGA voters. They are voters who watched Raffensperger's feud with Trump over the 2020 election — and they are not going to vote for Trump's endorsed candidate, Burt Jones. They are crossing over for Brad.
Sam is a husband, a father, and a professor of communication at Truett McConnell University. He holds an MS in Strategic Communication and an MA in Christian Ministry. He would rather be fishing, but engages reluctantly in local and state politics to fight the out-of-state liberals that won't leave us alone. Sam has zero interest in Washington DC or anything that happens there.
TMS works with a limited number of clients each cycle. If you are running a consequential Georgia race and want to understand your electorate at a level your opponents don't, we should talk.